# Summary (At Least 5 values)

Introduction

As a result of smartphones slowly becoming a crucial part of modern day society, the demand for mobile applications has increased greatly. The number of apps on the App Stores has been expanding at an increased rate due to app developers constantly publishing apps to meet demand. According to Apple and Google, in 2019, there are 2.2 million and 2.8 million apps available for download on their respective App Stores. We have downloaded two different datasets “Mobile App Store” (collected July 2017) and “Google Play Store Apps”(April 2019). These two data sets contain information regarding apps on the Apple App store and Google Play store such as price, rating, genre, size, and content rating. People that own a smartphone device have their own unique conglomeration of different types of apps based on their interests and personality, making it more important to find trends in mobile apps to aid in the creation of successful apps. We will be analyzing and comparing the previously mentioned data sets to determine what makes an app successful on the different app stores. This data will create useful mobile app analytics to help developers understand existing strategies and categories that drive growth and retention of future app users.

Summary (At Least 5 values)

Table of Aggregated Data

Google Playstore

Category avg_rating avg_price count
EDUCATION 4.347935 0.2227142 32253
BOOKS_AND_REFERENCE 4.478069 0.2425901 20818
TOOLS 4.140973 0.2546167 20677
ENTERTAINMENT 4.259305 0.1145896 19921
MUSIC_AND_AUDIO 4.434871 0.0831823 17453
LIFESTYLE 4.300007 0.2481824 14574
PERSONALIZATION 4.439195 0.1149543 10183
FINANCE 4.044319 0.1469723 9727
BUSINESS 4.148258 0.1436264 9712
PRODUCTIVITY 4.171951 0.2528216 8605
NEWS_AND_MAGAZINES 4.239920 0.0156262 7538
HEALTH_AND_FITNESS 4.204990 0.1901624 7144
PHOTOGRAPHY 4.168991 0.1201207 6958
TRAVEL_AND_LOCAL 4.129044 0.1422720 6272
SPORTS 4.287010 0.8349896 5303
COMMUNICATION 4.244688 0.1218440 5206
SHOPPING 4.203132 0.0172765 5078
SOCIAL 4.364846 0.0384765 4575
MAPS_AND_NAVIGATION 4.024102 0.2833386 3798
MEDICAL 4.235834 0.9594763 3571
GAME_PUZZLE 4.355070 0.3645550 3337
FOOD_AND_DRINK 4.311318 0.0801187 3034
VIDEO_PLAYERS 4.056594 0.1840687 2502
GAME_CASUAL 4.238262 0.2047247 2216
GAME_ARCADE 4.270308 0.2608960 2154
AUTO_AND_VEHICLES 4.121941 0.4197469 2015
GAME_EDUCATIONAL 4.256553 0.4003596 1891
ART_AND_DESIGN 4.229947 0.1025301 1743
GAME_SIMULATION 4.207407 0.5860224 1516
WEATHER 4.193114 0.2626455 1512
GAME_ACTION 4.248715 0.3614674 1363
GAME_CARD 4.259975 0.3127719 1039
GAME_ADVENTURE 4.319100 1.3447160 986
GAME_ROLE_PLAYING 4.325505 1.3371708 972
BEAUTY 4.302155 0.0387979 940
GAME_BOARD 4.252069 0.6110855 912
HOUSE_AND_HOME 4.036159 0.0358857 875
GAME_WORD 4.352840 0.0796620 858
GAME_STRATEGY 4.278548 0.7246732 811
GAME_TRIVIA 4.214058 0.2640225 711
GAME_SPORTS 4.160957 0.4867137 709
GAME_RACING 4.209314 0.2355977 686
LIBRARIES_AND_DEMO 4.215884 0.1347761 603
EVENTS 4.325351 0.0041402 599
PARENTING 4.335070 0.1278130 599
COMICS 4.267838 0.1052361 487
GAME_CASINO 4.360730 0.0240060 332
DATING 4.046594 0.0782353 306
GAME_MUSIC 4.109844 0.2694421 233

This table contains information that was calculated such as the average rating per category, average price per category and how many applications per category for the Google Playstore. From this data we can see that “EDUCATION” contains the most number of applications for the specified category containing 32253 different applications.

Apple Store

prime_genre avg_rating avg_price count
Games 3.685008 1.4329234 3862
Entertainment 3.246729 0.8897009 535
Education 3.376380 4.0282340 453
Photo & Video 3.800860 1.4732951 349
Utilities 3.278226 1.6476210 248
Health & Fitness 3.700000 1.9164444 180
Productivity 4.005618 4.3305618 178
Social Networking 2.985030 0.3398802 167
Lifestyle 2.805556 0.8854167 144
Music 3.978261 4.8354348 138
Shopping 3.540984 0.0163115 122
Sports 2.982456 0.9530702 114
Book 2.477679 1.7905357 112
Finance 2.432692 0.4211538 104
Travel 3.376543 1.1203704 81
News 2.980000 0.5177333 75
Weather 3.597222 1.6054167 72
Reference 3.453125 4.8368750 64
Food & Drink 3.182540 1.5523810 63
Business 3.745614 5.1163158 57
Navigation 2.684783 4.1247826 46
Medical 3.369565 8.7760870 23
Catalogs 2.100000 0.7990000 10

This table contains information that was calculated such as the average rating per category, average price per category and how many applications per category for the Apple Store. From this data we can see that “Games” contains the most number of applications for the specified category containing 3862 different applications.

Visualizations

Plot 1(Amount of Applications per Category)

Plot 2 (Average Ratings V.S. Average Price)